Sales and marketing are not that different, so why do we see one as a revenue generator and the other as a cost centre from a financial point of view? It shouldn't be like that.
In the data-driven world we now live in, your marketing and finance functions should be working together to highlight the revenue (and profit) marketing activity is generating in the short term and forecasted to generate in the medium to long term.
Our afternoon will cover this with relevant industry speakers as detailed below:
Alex Charraudeau, Sales Manager at LinkedIn, will talk about how to measure the ROI on a LinkedIn Recruiter License.
Glenn Southam, Founding Director of TwoEnds/Head of Marketing Operations Staffgroup, will teach us how to measure ROI on the wider marketing spend in the digital era.
There will be plenty of time for questions during the event and general networking after the event as we will head out for drinks in a nearby bar afterwards.
Head to the LinkedIn offices on New Oxford Street and learn more about the benefits of your company using LinkedIn, and prepare to change your perspective on sales and marketing expenditure in relation to your business' revenue.
This is a great opportunity to network with likeminded professionals in similar roles to yourself whilst keeping up to date on recent issues in the market.
This is event is free, but please sign up to get your ticket so we can add you to the guest list.
Alex Charraudeau
Alex has been working in the recruitment space for the last 12 years, initially as a recruiter, but then moving into online marketing and branding. For the past 5 years Alex has been at LinkedIn advising their most sophisticated clients how to embrace digital transformation and social media.
Glenn Southam
Glenn has over 14 years of marketing experience working in international recruitment businesses starting at Marks Sattin before it was acquired and rebranded as the FiveTen Group. He then joined Eurostaff and expanded the marketing offering by creating a multi-brand strategy under the Staffgroup umbrella.
Staffgroup was sold to the Cordant Group in 2015 in a multi-million pound deal with Glenn playing a role in providing the analysis and insight into how marketing strategy directly impacted sales performance.